- Read “How to SHIFT Consumer Behaviors to be More Sustainable” pp. 5-29 (see file in Sustainability & Consumption folder on BB)
- As you read, make note of issues and tactics that might relate to your chosen company (e.g., things they are doing to promote sustainable consumption, or things they could be doing…); these notes may help with your current LP Analysis, and may also help with the Innovation Project that follows
- see also the PDF file in the same folder, “SHIFT – tool summary”; this handy PDF summarizes the “tools” that you will read about in the article (maybe even take a look at it before you read the article)
- Watch this video on the History of Consumerism (11 minutes). What do you think a “post consumerist” economy will look like? How is (or will) consumption/consumer behavior changing?