Prep. for Tuesday, January 22nd

  1. Read the syllabus (carefully!) and bring any questions to class
  2. Review the schedule; let me know now (by email) about any planned absences
  3. create a “basic blog”
    1. see instructions within the Blog folder on Blackboard to setup your blog
    2. write a brief bio to give your (pending) group (and me) some insight into who you are, ~200 words or so; in other words some detail but not a book chapter 🙂
    3. submit your blog url to me here:   https://wmsas.qualtrics.com/jfe/form/SV_5dW9NQFRRdNSLBP
  4. complete a (very short) background survey so that I can form groups:   https://wmsas.qualtrics.com/jfe/form/SV_9Npmx94jwf5sbjL
  5. read the articles posted on Blackboard within the folder “The Big Picture” and take notes for in-class discussion
  6. For non-business minors/majors:  purchase and read “An Introductory Note on Marketing Management” (see syllabus, or click link here)