- Read the syllabus (carefully!) and bring any questions to class
- Review the schedule; let me know now (by email) about any planned absences
- create a “basic blog”
- see instructions within the Blog folder on Blackboard to setup your blog
- write a brief bio to give your (pending) group (and me) some insight into who you are, ~200 words or so; in other words some detail but not a book chapter 🙂
- submit your blog url to me here: https://wmsas.qualtrics.com/jfe/form/SV_5dW9NQFRRdNSLBP
- complete a (very short) background survey so that I can form groups: https://wmsas.qualtrics.com/jfe/form/SV_9Npmx94jwf5sbjL
- read the articles posted on Blackboard within the folder “The Big Picture” and take notes for in-class discussion
- For non-business minors/majors: purchase and read “An Introductory Note on Marketing Management” (see syllabus, or click link here)
Prep. for Tuesday, January 22nd
January 17, 2019 by ·